APPLIED ART  ( Govt. Diploma Course)

ELEMENTARY (Internal Examination)

Practical
1. Drawing from Life and Anatomy
2. Still Life (Product Drawing)
3. Perspective
4. Outdoor Study

1. Outdoor Sketching
2. Project study

5. Memory drawing
6. Design and colour
7. Lettering: Calligraphy/Typography
8. Simple Exercise in Graphic design
9. History of Western Art (Theory Subject)

 

INTERMEDIATE (Public Examination)

Practical
1) Drawing from Life and Anatomy
2) Outdoor Study

1. Outdoor Sketching
2. Project study

3) Lettering: Calligraphy/Typography
4) Graphic design

1. Advertising
2. Public welfare
3. Education

Theory
5) Advertising Art and Ideas

Subsidiary subjects

a) Letterpress Printing (relief)

1. Mechanics of typography
2. Photo engraving
3. Use of machines
4. Finishing

b) Litho-offset printing (Planographic) Plate making
c) Photography
d) Silkscreen Printing
e) Photo-Gravure (Intaglio)

ADVANCE  (Internal Examination)

1. Drawing (Practical)

1. Drawing from Life and Anatomy
2. Illustration

2. Lettering: Calligraphy/Typography

3. Graphic design

1. Advertising
2. Public welfare
3. Publishing
4. Education

Theory
4. Advertising Art and Ideas

Subsidiary Subjects (Theory & Practicals)

5. Every student will have to select any one of the folowing groups of subsidiary subjects for advanced practical and theoretical training:-

Group A
a) Letterpress Printing
b) Process Engraving

Group B
a) Litho-offset printing
b) Plate making

Group C
a) Photography
b) Silkscreen Printing

DIPLOMA (Public Examination)

1. Graphic Design
As applicable to Advertising, Public Welfare, Publishing, and Education

Compulsory: Every student will have to select any one area of the above and study communication problem in detail. In the light of this knowledge he/she should come out with different design solutions, exploiting all appropriate media techniques suitable for the subject. All the relevant material completed in all respects is required to be submitted along with project work.

2. Elective
In addition to the above the students will have to select one from the following subjects for specialisation.

1. Illustration: As applicable to advertising, public welfare, publishing and educational objects. A student will have to select any one of the subjects and plan and execute a scheme through various stages until final presentation.
2. Lettering: Advanced exercies in typography as applicable to advertising, public welfare, publishing and education.
3. Photography: As applicable to advertising, public welfare, publishing and and education. Student will have to select one of the areas and plan and execute a scheme through various stages until final presentation.

3. Advertising Communication (theory): This shall consist of questions of general nature about the Advertising profession today and on portion of "Advertising Art and Ideas" completed in Advance class.

4. Dissertation: Every candidate will have to submit to the examination authorities. Through the Head of the institution to which he/she belongs, a dissertation containing at least 2000 words with sufficient number of illustration on the chosen fields, of his/her specialisation, under the guidance of their teacher.